This project brought Batiste’s foam hair color to life through bold, playful creative designed to resonate with a Gen Z audience across digital and influencer touchpoints. I designed a vibrant, fun visual website and an influencer sprint package experience that highlighted the product’s expressive color, easy application, and mess-free benefits. From scroll-stopping digital creative to a shareable unboxing experience, the work encouraged self-expression and organic content creation while reinforcing Batiste’s modern, approachable brand voice.