This branding project was created for a locally rooted catering business focused on fresh, handmade food and community-driven values. I developed a cohesive brand identity system that included color palette, typography, patterns, icons, and supporting digital media templates. Inspired by the brand’s commitment to locally sourced ingredients and handcrafted pasta, the visual identity balances warmth and authenticity. The result is a warm, approachable brand that feels both contemporary and rooted in tradition.